The paradox for Woolworths and other retailers is that the stores want stable outer packaging that is easy to handle, open and load to shelves, then easy to deal with the waste outers / trays, while the DC wants a more robust, tough and durable pack that can withstand rough manual handling and automatic order picking, as well as the rigors of their carousel that delivers the outers to the store roller conveyors, then survive variable pallet load stacking that can add all sorts of dynamic loads to the pack.

https://www.boxologist.com.au/pdf/boardgrades-perf.pdf

More on board grades and shelf ready / shelf friendly / retail ready shippers:

https://www.boxologist.com.au/pdf/boardgrades.pdf

For more on how to design and present your new product to the supermarket industry:

https://www.aussiepacknship.com.au/